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ADS Smart
Services

Everything we do to grow your acquisition

We manage the full paid media lifecycle — from strategy and build to daily optimization and reporting — across Google and Meta.

01

Google Ads Management

Search, Shopping, Performance Max, Display and YouTube — full management of your Google advertising.

What we solve

  • High cost per click with too few conversions
  • Wasted spend on irrelevant search terms
  • Campaigns that don't scale profitably

What you get

Deliverables depend on scope and objectives. A typical engagement can include:

  • Search, Shopping, Performance Max, Display & YouTube campaigns
  • Keyword research & negative keyword management
  • Bid strategy & budget allocation
  • Conversion tracking & ongoing optimization

How we work

We structure accounts around intent, manage keywords, bids and budgets, write and test ad copy, recommend landing-page improvements and track every conversion — then optimize continuously.

02

Meta Ads Management

Facebook and Instagram campaigns for lead generation and e-commerce.

What we solve

  • Ad fatigue and rising costs
  • Audiences that don't convert
  • Difficulty scaling past a plateau

What you get

Deliverables depend on scope and objectives. A typical engagement can include:

  • Facebook & Instagram campaigns
  • Lead generation & e-commerce funnels
  • Retargeting & lookalike audiences
  • Creative testing & scaling

How we work

We build full-funnel Meta campaigns with structured creative testing, lookalike and retargeting audiences, and a scaling framework that protects efficiency as spend grows.

03

Digital Strategy

The acquisition plan behind every campaign.

What we solve

  • No clear acquisition roadmap
  • Unclear KPIs and budgets
  • Competitors capturing your demand

What you get

Deliverables depend on scope and objectives. A typical engagement can include:

  • Business & competitor analysis
  • Audience research & customer journey
  • Budget planning & KPI definition
  • Growth roadmap

How we work

We analyze your business and market, research audiences and competitors, define KPIs and budgets, and map the customer journey into a concrete growth roadmap.

04

Campaign Creation

From a blank slate to launch-ready campaigns.

What we solve

  • Launching without proper structure
  • Poor tracking from day one
  • Messaging that doesn't land

What you get

Deliverables depend on scope and objectives. A typical engagement can include:

  • Campaign architecture & segmentation
  • Keyword selection & ad copywriting
  • Creative recommendations
  • Tracking setup & launch

How we work

We handle market research, campaign architecture, audience segmentation, keyword selection, ad copywriting, creative recommendations and tracking setup — so launch day is clean.

05

Campaign Optimization

The daily work that compounds results.

What we solve

  • Performance that stalls after launch
  • Rising CPA and shrinking ROAS
  • Not knowing what to scale

What you get

Deliverables depend on scope and objectives. A typical engagement can include:

  • Daily monitoring & budget optimization
  • CPA & ROAS improvement
  • A/B & creative testing
  • Search-term analysis & scaling

How we work

We monitor daily, run structured A/B and creative tests, analyze search terms, refine audiences and budgets, and scale winning campaigns while cutting waste.

06

Analytics & Tracking

Clean data and reporting you can act on.

What we solve

  • Untrustworthy or missing conversion data
  • No visibility into what's working
  • Reports full of vanity metrics

What you get

Deliverables depend on scope and objectives. A typical engagement can include:

  • GA4, Tag Manager, Meta Pixel & Conversion API
  • Custom dashboards
  • Monthly reporting
  • Strategic recommendations

How we work

We set up GA4, Google Tag Manager, the Meta Pixel and Conversion API, build custom dashboards, and deliver monthly reporting with clear strategic recommendations.

Not sure where to start?

Tell us your goals and current setup, and we'll show you where paid media can create the most value.

Book a Strategy Call